Contracting, Firm Investment and Potential Conicts of Interests

نویسنده

  • Giorgo Sertsios
چکیده

This article analyzes the investment policy in franchise contracts. I argue that franchisors strategically choose the amount they ask franchisees to invest in the opening of a new franchise unit. I hypothesize that a franchisor asks for higher investment requirements when the franchisees’incentives to free-ride on her brand-name are strong. I …nd evidence consistent with this hypothesis. Using a natural experiment, I …nd that investment requirements are higher when it is harder for a franchisor to terminate misbehaving franchisees. Additionally, I …nd that franchisors ask for higher investment requirements and when it is harder for them to directly monitor their franchise units.

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تاریخ انتشار 2011